Most business people question the way to get free publicity. The simple answer is. Become newsworthy. This can be achieved by sending out a news release based on one or more of the following strategies:
Tie your company into the news, current events or holidays. One example is, if you own a health spa or gym, write a news release about how people can lose those pounds they will gain during the holidays.
You can piggyback on the big national news story, like the bad economy. If you're a business consultant, you are able to show companiesthe way to cut expenses or create clever ways to attract clients or customers.
Execute a survey on something which pertains to your expertise in order to get free publicity. Lots of people like to express their opinions. Offer them the opportunity to express their thoughts and feelings with regards to a topic that relates to that which you do.
Sponsor a humorous contest. A sports shoe company once ran a contest for the ugliest set of running shoes. You could possibly take action along those lines. Should you be the master of a car repair shop, you could have a contest for obtaining the ugliest car. A pet store could stage an ugliest pet contest.
Maybe you could make a top 10 (or 5 or 7) list. David Letterman made these lists very popular. In the event you own a computer repair store you could write a list of the top complaints everyone has about their computers. An ice cream shop could send out a list of their most popular flavors.
Inform us once you reach a milestone. If you were in business 10, 25 or 50 years, send out a press release. If your company just sold their 10,000th car or gained a huge client, brag regarding it. This can be a very popular method of getting free publicity.
Create some controversy. Are their differing opinions from experts within your industry? Tell the world about them, and what side you stand on.
Do charity work, both to help the world and to get free publicity. Do something hands-on to aid a local charity or non-profit. You might paint a homeless shelter or clean up a local park or volunteer at a senior center.
Tie your company into the news, current events or holidays. One example is, if you own a health spa or gym, write a news release about how people can lose those pounds they will gain during the holidays.
You can piggyback on the big national news story, like the bad economy. If you're a business consultant, you are able to show companiesthe way to cut expenses or create clever ways to attract clients or customers.
Execute a survey on something which pertains to your expertise in order to get free publicity. Lots of people like to express their opinions. Offer them the opportunity to express their thoughts and feelings with regards to a topic that relates to that which you do.
Sponsor a humorous contest. A sports shoe company once ran a contest for the ugliest set of running shoes. You could possibly take action along those lines. Should you be the master of a car repair shop, you could have a contest for obtaining the ugliest car. A pet store could stage an ugliest pet contest.
Maybe you could make a top 10 (or 5 or 7) list. David Letterman made these lists very popular. In the event you own a computer repair store you could write a list of the top complaints everyone has about their computers. An ice cream shop could send out a list of their most popular flavors.
Inform us once you reach a milestone. If you were in business 10, 25 or 50 years, send out a press release. If your company just sold their 10,000th car or gained a huge client, brag regarding it. This can be a very popular method of getting free publicity.
Create some controversy. Are their differing opinions from experts within your industry? Tell the world about them, and what side you stand on.
Do charity work, both to help the world and to get free publicity. Do something hands-on to aid a local charity or non-profit. You might paint a homeless shelter or clean up a local park or volunteer at a senior center.
Posted by robertsnoel55
at 12:22 AM EST
